The Rise of Denim and Personal Trainers

by glenn on December 26, 2011

Denim wasn’t always so popular.  When I was younger, you went to The Gap and chose between Levi’s and Gap brand jeans. Or you could go to Sears and choose from Lee or Wrangler. Then someone decided they wanted the Jordache look of denim while others went ooh, la, la for Sassoon. Thus the designer denim wars began and now there are so many different companies making pants out of denim it is hard to decide which one to pick. Unless, you know what you need and which body type is best for you. This is no different than selecting a personal trainer. In the 80’s, everyone wanted to workout with Jane Fonda or Jack LaLanne. Then, the personal training industry exploded and with it, many ideas on what characterized the ultimate workout. Their ascendance in prominence has been very similar.


In the broadest sense, the denim companies are like the trainers. At first there were just a handful of trainers. However, as their popularity and success grew, more people wanted to turn their passion for fitness into a successful career. Similarly, now you can find denim from large fashion designers to the  “micro-breweries” of jeans.  You can find denim and personal trainers for virtually any body type.



With this new competition, fitness professionals had to find a way to differentiate themselves from each other. A trainer’s style and philosophy would be the difference maker. This was in the same fashion as denim pant producers began to diversify from a straight leg fit. Eventually you began to see boot leg cut, loose fit, slim fit, just to name a few. For trainers, this amounts to the equivalent of designing different programs for those who want to lose weight, tone up, build muscle, prepare for a competition, combat health problems, or prepare for golf or ski season. There is no all encompassing, one size fits all program for every fitness or wellness goal.


Finally, as each pants company developed, for example, a boot cut, they shaped that style with their own vision. To stand out from competitors, they added their own signature designs and tailoring. Some styled their pockets differently or went with acid-washing techniques to produced different looks. No two boot cuts could be created the same. This is also true for personal trainers when designing a program. For instance, one trainer may create a program centering around exercises using cables and bands, while another designs a similar muscle-building program, but uses more weights, tubing, and body weight.


From progress comes ingenuity. Most often that ingenuity produces advances in a micro and a macro sense. Whether you are designing with denim or designing fitness programs, the need to differentiate and seemingly personalize the details for different body types is becoming more and more essential. Just like there is a pair of denim jeans out there for everyone, you can certainly find the right personal trainer NYC to fit your needs.


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